As a business owner, you take steps to make sure that your product or service is as good as it can be. You make certain that your facility looks great. You train your staff to accommodate the most demanding clients but have you considered what your potential clients are learning about your business online?

The lion’s share of consumers read online reviews before using a business. Most consumers will hesitate to purchase a product or service from a business that has negative online reviews.

Whether they are legitimate negative reviews posted by a client or they were posted by one of your competitors; negative reviews are costing you missed revenue every day. It is highly likely that whatever your industry is your potential clients are researching you before they choose to do business with you.